January 30, 2020 Margaret Naczek  Milwaukee Business Journal

Third Space Brewing expands beer distribution in northeastern Wisconsin, will grow production

Third Space Brewing is expanding its distribution to northeastern Wisconsin in February 2020 while also expanding its brewery production capabilities.

By the beginning of March, Third Space beer will be distributed in the following counties: Brown, Calumet, Door, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Outagamie, Sheboygan, Winnebago and portions of Waushara and Waupaca.

The new distribution will roll out in three stages. Third Space will add the greater Fox Valley, Sheboygan and surrounding counties in the first week of February followed by Green Bay and all of Brown County in mid-February with Door County and Kewaunee County receiving products in March 2020.

Third Space, at 1505 W. St. Paul Ave., will work with three new distribution partners for this territory. General Beer Northeast will distribute in the Fox Valley and surrounding counties. Dean Distributing will distribute in Brown County, and Flanigan Distributing of Door County will work with Door County and Kewaunee County.

Third Space had previously self-distributed its Happy Place Midwest Pale Ale to Lambeau Field and the Titletown District.

“Craft beer continues to grow in popularity in this part of the state and we look forward to playing a larger role in the growing craft beer scene throughout the state of Wisconsin,” Third Space Brewing co-founder, Andy Gehl, said in a press release.

Included in the new distribution will be Happy Place Midwest Pale Ale, Upward Spiral IPA and Unite the Clans Scottish Ale.

In order to meet the growing demand, Third Space announced it would also be expanding its brewing operations in the new year to accommodate the additional territories. The Milwaukee brewery purchased two 90-barrel fermentation tanks and a 90-barrel brite tank. The brewery also has a new canning line and centrifuge that the brewery commissioned in the later half of 2019.

With the new equipment, the brewery will increase its production capacity from 12,000 barrels per year to over 15,000 barrels.

“We are making significant investments in our production capabilities and our quality assurance program to ensure we are putting out the highest quality product as we continue to expand,” Third Space Brewing’s co-founder and brewmaster Kevin Wright said.

In addition to the increased production, Third Space will also be adding a new sales representatives to work with the new northeastern territories.