February 13, 2020

New Craft Lager, Light It Up, Coming February 28th

It’s time to Light It Up Wisconsin!

We are releasing a new beer on February 28th. This craft lager will be joining our year-round line-up. Look for it on store shelves and tap lines all over Southern Wisconsin starting in March. You may even find it in a few spots in our new territory in the Northeastern part of the state. Read more about that expansion here.

Light It Up is light and crisp with a slight sweetness and mild fruity notes. 5% ABV and 15 IBUs. Oh, and it’s deliciously refreshing!

Release Party February 28th.

We will first tap Light It Up at our taproom on Friday, February 28th at 2:00 p.m. 6-packs will also be available. Light It Up will start hitting store shelves and tap lines the first week of March.

Lumpia City will join us for the release party so come hungry!

Chance To Win a Free Case

We want to hear how you plan to Light It Up with our new craft lager. Share our release party Facebook event on your social channels, tag us, and tell your friends how you plan to Light It Up with our new beer. You’ll be entered into a contest to win a free case of Light It Up. No purchase necessary to enter or win. Check out the Facebook event here.