August 21, 2018

HARLEY-DAVIDSON TAPS MILWAUKEE BREWERIES TO CRAFT LIMITED EDITION BEER HONORING H-D’s 115th ANNIVERSARY

Harley-Davidson enters alliance with Third Space Brewing, Good City Brewing and Milwaukee Brewing Co. to create limited release “115th Anniversary Milwaukee Lager”

MILWAUKEE (August 20, 2018) – Celebrating 115 years of freedom and the city’s most-iconic brand, Milwaukee-based craft breweries – Third Space Brewing, Good City Brewing and Milwaukee Brewing Co. – developed the Harley-Davidson 115th Anniversary Milwaukee Lager. The crisp, balanced, hand-crafted beer is set to debut over Labor Day weekend during Harley-Davidson 115th Anniversary Milwaukee Celebration.

“We are proud to honor 115 years of American history with a Wisconsin-made beer that celebrates freedom for all,” said Chris Urban, Manager of US Events, Harley-Davidson. “Whether you’re joining in on the excitement and thrill of motorcycle culture or simply a craft beer enthusiast, this light and refreshing beer is the perfect way to enjoy an anniversary like no other.”

The limited edition beer is a light golden color lager with a bright and slightly fruity aroma.  It is brewed with all Wisconsin malts, grown right here in Milwaukee, and traditional German Hops that provide a light bitterness with a very refreshing finish. The can’s design features the limited edition, tattoo-inspired denim paint scheme and eagle design created for this milestone anniversary, which is currently available on select 2018 models.

“As Milwaukee natives, we are excited to be a part of this historic celebration and showcase the great beer – and iconic motorcycles – the city has to offer,” said Andy Gehl, co-founder of Third Space Brewing. “With locally sourced ingredients and decked out in anniversary blue, the 115th Anniversary Milwaukee Lager marks the epic occasion with unmatched taste and revved-up flavor.”

The Harley-Davidson 115th Anniversary Milwaukee Lager will debut at the Harley-Davidson 115th Anniversary Milwaukee Celebration, including at events located at Veterans Park and the Harley-Davidson Museum. The light, crisp, revved-up beer will also be available in 4-pack, 16 oz. cans at retail locations and bars across the state of Wisconsin, while supplies last.

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

For more information, visit www.h-d.com.